Running both Google Ads and Meta Ads for a client. Total reported conversions: Google says 140 for the month, Meta says 95. Backend (Shopify) shows 160 actual orders.
So the platforms are claiming 235 combined conversions for 160 actual purchases. That's a 47% inflation. Both platforms are...
Hey guys,
Just wanted to share something that completely changed the way I run my campaigns.
I’ve been doing paid ads for a few years now — mostly in semi-grey niches like finance, lead gen, and sweeps. Things were going well until last year, when every single campaign I launched got flagged or...
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