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Okay, so I have an app idea that I want to take a legitimate stab at creating. Before I make the mistake of spamming people to use my app. Is there a more creative way to get to them?

Hi Guys, new to the site. So please excuse any noobness. I'm developing a directory which I'd like for my customers/affiliates to white label and use under their domain. I know there are issues with duplicate content, but does anyone have suggestions on the best way to do this WITHOUT hurting...