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  1. digitalconfex

    If users start getting answers directly from AI tools like ChatGPT instead of clicking search results, what does the future of SEO look like for brand

    It feels like search is changing faster than ever. If people start getting direct answers from AI tools instead of clicking multiple search results, the way brands approach SEO will probably need to evolve too. Maybe it will be less about just ranking pages and more about becoming a trusted...
  2. digitalconfex

    [Case Study] Do Google’s AI Overviews Impact Clicks from Organic Search?

    Hey everyone, I wanted to share something interesting I have been testing over the past few weeks. Since Google started showing AI Overviews more often, I’ve been curious whether they actually affect organic clicks - especially for blogs that already rank on page 1. Test Setup: 1 website...
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