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I'm hoping to help a friend. Scenario- Friend had a really bad experience with a landscaping contractor a while ago... TL;DR: the contractor left him high and dry and the job not complete. Fast forward a year later, the contractor forgot to renew his domain name and it expired. My friend...

My client has lots of written testimonials from customers throughout the years. I explained to him that we can't publish these to Google Places, Yelp, etc.; but he's really pushing to get these online. I've explained to him that Google views this as black hat, but he doesn't care. He even...