Fully agreed. Need to conduct comprehensive functional testing across the board. For checkout pages, running an actual test transaction is essential, alongside verifying that every сta button on our landing pages works seamlessly
Before spending more on traffic, inspect the page itself.
Possible friction points:
- The service is difficult to understand.
- Pricing or important conditions are unclear.
- Contact details are hard to find.
- The enquiry form doesn't work well on mobile.
- Visitors don't know what happens after submitting a form.
Test the page as if you were a first-time customer.
You may discover that improving clarity and removing friction is a more immediate priority than increasing traffic.