SEO on Web hosting Website I use brand anchors and this happens.

I have started working on a hosting Website from last 2 months so here is what happend from the start i was using the excat match anchors like buy domain buy hosting or something like this but the domain search page was not ranking but after sometime i started using brand anchors the name of the domain and this happen the domain page have started getting 100/200 impressions for the brand keyword it is still not getting impression for its mean keyword like buy domain or something like this

so my question is
1 How to force google to rank my domain page on money keyword
2 is ranking money page on brand keyword have any issue?
3 can i use brand anchor for other pages instead of my main domain

also I forget to tell that I have stopped using brand anchor to make sure my observation is right or not and yes it is right the impression and clicks for the brand keyword started declining
i have attached the Google search cansole screenshot 7 days now without backlink on anchor vs 7 previous with backlink on brand anchor


Now what should I do? What you will do if you are on my position? brands like namecheap and godaddy they have a huge marketing budget and people know there name thats why they use their name to search but what about this one we dont have a huge marketing budget and we are working on organic sales and we are getting some results but I have doubt about this brand search

You should not try to force the page with more exact match links first make sure it clearly why people should buy a domain from you.

Ranking for your brand on a money page isn't a problem, and a relevant branded link can point to an inner page. But two 7-day periods don't prove the anchor change caused the movement. In GSC, filter to that exact page, then separate branded and non-branded queries and compare impressions and positions for each. For 'buy domain', compare your page with the actual search results: does it let people check availability, see prices and register, or is it mainly an informational page? Fix that intent mismatch before changing anchors again. You can't force the ranking with an anchor ratio.

brand anchors building brand impressions first is pretty normal tbh lol, money keywords usually take way longer on a 2 month old site. i'd keep building topical pages around it instead of forcing the money page

Brand anchors are completely fine, just maintain a natural mix of anchor texts.

I wouldn't stop using brand anchors just because the money keywords aren't moving yet. Keep them natural and work on the page itself. Check what competitors are doing with their domain pages too. Google takes time to trust a newer site, so I'd keep testing instead of changing everything at once.

Brand anchors lift the domain overall but the buy domain page needs its own signals, check how many internal links point to it and with what anchors

domiic3284 said:

I have started working on a hosting Website from last 2 months so here is what happend from the start i was using the excat match anchors like buy domain buy hosting or something like this but the domain search page was not ranking but after sometime i started using brand anchors the name of the domain and this happen the domain page have started getting 100/200 impressions for the brand keyword it is still not getting impression for its mean keyword like buy domain or something like this

so my question is
1 How to force google to rank my domain page on money keyword
2 is ranking money page on brand keyword have any issue?
3 can i use brand anchor for other pages instead of my main domain

also I forget to tell that I have stopped using brand anchor to make sure my observation is right or not and yes it is right the impression and clicks for the brand keyword started declining
i have attached the Google search cansole screenshot 7 days now without backlink on anchor vs 7 previous with backlink on brand anchor


Now what should I do? What you will do if you are on my position? brands like namecheap and godaddy they have a huge marketing budget and people know there name thats why they use their name to search but what about this one we dont have a huge marketing budget and we are working on organic sales and we are getting some results but I have doubt about this brand search


View attachment 555419

Click to expand...

to be honest my suggestion would be not to stop using brand anchors, as the money keywords remain non-active. keep on creating links and internal links from your domain page, along with ensuring that your page meets the criteria set by people searching for buy domain. moreover do not worry only about the 7 day statistics of GSC.

interested

I would not read the brand impressions as a problem. For a two month old hosting site, ranking for your own name first is normal, and it shows Google is starting to trust the domain page. Stopping the brand anchors and then seeing the numbers fall is a useful clue, but seven days is too short to treat it as proof on its own, because brand impressions can move up and down for other reasons too.

I would keep the brand anchors and add internal links to that page from relevant pages on your own site, using wording that fits the page it is on. For the money keyword, I would look at the page itself before adding more links. If someone searching for buy domain lands there, can they search a domain, see prices and start a registration without extra steps? If that part is weak, links alone will not fix it.

Brand anchors can point to inner pages as well, but only where the brand name makes sense in context. I would not force it. Give it more time, check the branded and non branded queries separately in Search Console, and judge the page by whether it matches what a buyer wants to do, not only by the anchor mix.

Brand searches are not a bad thing. People need to know your name before they start trusting your hosting service.

domiic3284 said:

I have started working on a hosting Website from last 2 months so here is what happend from the start i was using the excat match anchors like buy domain buy hosting or something like this but the domain search page was not ranking but after sometime i started using brand anchors the name of the domain and this happen the domain page have started getting 100/200 impressions for the brand keyword it is still not getting impression for its mean keyword like buy domain or something like this

so my question is
1 How to force google to rank my domain page on money keyword
2 is ranking money page on brand keyword have any issue?
3 can i use brand anchor for other pages instead of my main domain

also I forget to tell that I have stopped using brand anchor to make sure my observation is right or not and yes it is right the impression and clicks for the brand keyword started declining
i have attached the Google search cansole screenshot 7 days now without backlink on anchor vs 7 previous with backlink on brand anchor


Now what should I do? What you will do if you are on my position? brands like namecheap and godaddy they have a huge marketing budget and people know there name thats why they use their name to search but what about this one we dont have a huge marketing budget and we are working on organic sales and we are getting some results but I have doubt about this brand search


View attachment 555419

Click to expand...

In fact, I would not halt the usage of brand anchors even though your key phrases have not ranked as of now. given the fact that your website is relatively new, you should be patient. u can go on with link building but you should also place links in your domain search page from other relevant pages. you should compare my competitor’s performance especially regarding pricing and the domain search page. There is no need for changing your anchor strategy every now and then.

If I were you, I will do like these;

1. Keep brand anchors, but in a mix. Use about 30–40% brand, naked URL, and generic anchors, plus “arzhost domain search” style anchors, and only a few exact-match. Don’t switch them on and off.
2. Don’t measure success by brand impressions. Your position is 1.2, but 1K impressions gave only 6 clicks, so many of those impressions aren’t buyers. Track clicks, sign-ups, and non-brand queries.
3. Add real content to the domain page (TLD info, pricing, FAQs) and link to it from your homepage and blog.
4. Target narrower terms first (specific TLDs and use cases) instead of “buy domain” and “buy hosting.”
5. Judge over 28 days or more, not 7 against 7.