Google has added a new channel to its Demand Gen campaign: "Maps".

Yes, this could be pretty useful for local businesses and showing ads directly on Maps when people are already looking for a service should bring more relevant traffic.
 
Yes, this could be useful for local businesses and it would help them reach nearby customers who are already searching for relevant services.
 
Yes, one thing I’m curious about is whether advertisers will get separate targeting and reporting options for maps-only campaigns.
 
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