Freelancer are creating content with AI

Almost certainly

the quality issue isn't really about AI vs human anymore, it's about whether the person delivering the content actually gives a damn about the output. seen plenty of human-written content that was garbage filler too. the problem with pure AI output is it tends to be confident and wrong -- factual errors that sound totally plausible. if a client can't catch that, they end up publishing stuff that damages their authority over time. at minimum someone needs to do a fact-check pass, not just a grammar check.