Advantage+ shopping campaigns performance?

M

MildlyActive

Newbie

Feb 13, 2026

39

5

• Oct 13, 2026

• #1

Hello Everyone, Has anyone noticed weird spending behavior with Advantage+ shopping campaigns lately? Mine keeps blowing creative while completely ignoring the other five variations I uploaded. How do you force the system to distribute impressions more evenly across all creatives?

 

NOV

Registered Member

Feb 26, 2026

50

15

• Friday at 7:39 AM

• #2

If your goal is to compare all 6 creatives, ASC might not be the best setup for that. Test them in a standard campaign first, keep the audience and budget setup consistent, and use the results to pick your best performers.

 

R

Ruthvux agency

Registered Member

Feb 1, 2025

60

4

• Friday at 8:43 AM

• #3

Meta decides how to distribute impressions across creatives. You can try removing the images that are getting the most delivery and let the other versions run. Sometimes, the AI automatically shows the creatives it thinks will perform best more often.

 

O

Owaisseo

Registered Member

Sep 8, 2026

60

10

• Friday at 8:48 AM

• #4

Meta favors creatives it predicts will perform better. Test them in separate ad sets with enough budget and time before deciding which ones actually perform best.

 

P

Pearl King

Newbie

Jun 5, 2026

33

3

• Friday at 8:55 AM

• #5

If one ad takes nearly all the spend, test new versions with different hooks or visuals instead of making only small text changes.

 

PURSUIT MEDIA

Elite Member

Premium Member

Dec 27, 2019

3,250

844

• Friday at 9:44 AM

• #6

MildlyActive said:

Hello Everyone, Has anyone noticed weird spending behavior with Advantage+ shopping campaigns lately? Mine keeps blowing creative while completely ignoring the other five variations I uploaded. How do you force the system to distribute impressions more evenly across all creatives?

Click to expand...

Yes I noticed. It all started with this Advantage + thing where meta decides which creative will be most effective for your campaign not minding your intentions. Just like someone pointed out above, remove the media performing well so as to give room to the rest to thrive.

 

M

Marniqo

Registered Member

Jul 7, 2026

51

6

• Saturday at 1:39 AM

• #7

One thing to know is that Advantage+ tends to push the creatives it predicts will perform best, also you can try testing them in a regular campaign with an ad set budget if you want more control over delivery.