Bing Ads + LinkedIn Audience Targeting Experience

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MysticTurnip

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I’ve been looking into Bing Ads’ LinkedIn targeting options and wondering how effective it is for B2B campaigns.
Has anyone used this combination recently? Did you notice any improvement in lead quality, conversion rates, or overall campaign performance compared to regular Bing search campaigns?
Would like to know if it’s a feature worth using.
 
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I have tested it for B2B and found it useful for narrowing audiences, but results still depend a lot on the offer.
 
MysticTurnip said:
I’ve been looking into Bing Ads’ LinkedIn targeting options and wondering how effective it is for B2B campaigns.
Has anyone used this combination recently? Did you notice any improvement in lead quality, conversion rates, or overall campaign performance compared to regular Bing search campaigns?
Would like to know if it’s a feature worth using.
Click to expand...
I tried it once and lead quality was bit better. Volume was low but didnt mind that
 
Tried it on a few B2B campaigns and the lead quality was better, but volume was usually lower. It works best when you already know your ideal job titles/industries. Don’t expect LinkedIn targeting alone to fix a bad offer or landing page. Test small first.
 
MysticTurnip said:
I’ve been looking into Bing Ads’ LinkedIn targeting options and wondering how effective it is for B2B campaigns.
Has anyone used this combination recently? Did you notice any improvement in lead quality, conversion rates, or overall campaign performance compared to regular Bing search campaigns?
Would like to know if it’s a feature worth using.
Click to expand...
Could be useful if you already have some data on who actually converts. I’d use that to build the targeting instead of going too broad.
 
MysticTurnip said:
I’ve been looking into Bing Ads’ LinkedIn targeting options and wondering how effective it is for B2B campaigns.
Has anyone used this combination recently? Did you notice any improvement in lead quality, conversion rates, or overall campaign performance compared to regular Bing search campaigns?
Would like to know if it’s a feature worth using.
Click to expand...
it can be useful, but it’s usually a lead-quality play rather than a volume play.
 
MysticTurnip said:
I’ve been looking into Bing Ads’ LinkedIn targeting options and wondering how effective it is for B2B campaigns.
Has anyone used this combination recently? Did you notice any improvement in lead quality, conversion rates, or overall campaign performance compared to regular Bing search campaigns?
Would like to know if it’s a feature worth using.
Click to expand...
yeah, worth a try in my opinion. I would measure it based on the quality of the lead nd their conversion rate, not the no. of click.
 
I tried it and the leads seemed more relevant, tho the cost was a bit higher.
 
In my experience, the main benefit was better targeting rather than more traffic. Some campaigns got fewer leads but the leads were much more relevant.
 
Yes you can try it for B2B because linkedIn targeting may help with lead quality but i would suggest to test it against regular bing search first.
 
MysticTurnip said:
I’ve been looking into Bing Ads’ LinkedIn targeting options and wondering how effective it is for B2B campaigns.
Has anyone used this combination recently? Did you notice any improvement in lead quality, conversion rates, or overall campaign performance compared to regular Bing search campaigns?
Would like to know if it’s a feature worth using.
Click to expand...
If you’re running B2B campaigns or promoting high-value products, it’s worth testing.

But if you’re mainly looking for a large volume of low-cost leads, regular Bing Search campaigns may perform better.
 
It depends on your niche and audience. LinkedIn profile targeting can help narrow down who sees your ads, but I'd track qualified leads and cost per conversion to see if it's actually worth it compared to regular search.
 
Dont expect targeting alone to fix a campaign. Your offer and landing page still matter a lot, especially when you're trying to reach decision makers in B2B.
 
I would test both in separate campaigns first. This way you can see if LinkedIn targeting is bringing better leads or just making clicks more expensive.
 
I think the main benefit is better audience filtering. Search ads catch people looking for a solution, while LinkedIn targeting can help narrow things down by job role or industry.
 
It's worth testing if you have a clear B2B audience in mind. Try different job functions and industries, but don't mix everything into one campaign. Keep regular search separate and comapre lead quality after getting enough data. Cheap leads don't alwys mean good leads.
 
It's fine. The main problem with it is that having a more than one type of targeting (industry and role, for example) act an an OR, meaning, you'll widen your targeting a lot more than you'd expect.

I was only able to make them work as AND with manual CPC and -90% bid adjustments.

Wasn't fun.
 
The main benefit is getting in front of the right people, not just more clicks. I'd start with company and industry targeting and see which segment brings actual leads.
 
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