YUNJI Agency
Junior Member
- Jul 10, 2026
- 101
- 17
Purchaser list was under 500 people, too small to be a great lookalike source honestly, but it's what we had.
Swapped to add-to-cart as the seed instead, same 1% lookalike setting, same everything else.
Cpa didn't really move either direction, basically flat. what did change was reach, the add-to-cart lookalike found a noticeably bigger pool before frequency started climbing.
Small account, small list problem, probably doesn't apply if your purchaser list is already a decent size.
Swapped to add-to-cart as the seed instead, same 1% lookalike setting, same everything else.
Cpa didn't really move either direction, basically flat. what did change was reach, the add-to-cart lookalike found a noticeably bigger pool before frequency started climbing.
Small account, small list problem, probably doesn't apply if your purchaser list is already a decent size.