I do pay attention to AI search result optimisation. For this I follow simple strategies, as before we use to start with hook or pain points now I use direct answers first and avoid vague langugae. I also make sure that important sections of content are independently understandable. Also, I try to keep question based headings. Whatever may be the trend its our duty to give our best to get our content ranked. The thing that remain constant always is 'Quality.' If you maintain the quality of your content, I believe you will never lag behind.