What metrics do you guys check before buying a guest post?

Yeah, I’d also check referring domains, anchor text, outbound link quality, indexation, and whether the site is selling links everywhere. DR + traffic alone can still hide a bad site.
 
I usually look at DR, traffic, relevance, traffic trend but I still end up with some bad links. Am I missing anything?
Check outbound link quality, traffic country distribution, organic keyword trends, and whether the site has real engagement. Some sites look great on DR but are just link farms. I'd also check if their recent traffic growth is genuine or artificially inflated.
 
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