Still not convinced the usual two-week bm warmup is doing much

I skipped most of the usual warmup routine on the last five or six new bms.

Instead of spending two weeks crawling toward the target, we got reasonably close to the planned budget within the first few days. those accounts didn't look obviously worse than the ones we'd handled with the slower routine. no extra wave of restrictions, no clear delivery difference that i could tie back to the faster start.

That's only five or six accounts. nowhere near enough to prove warmup is pointless, and the accounts weren't randomly assigned to two clean groups. it did make me question how much of this advice is still based on current Meta systems and how much is just something we've all repeated for years.

Maybe warmup still helps under conditions i didn't hit. higher-risk vertical, different payment history, much bigger opening budget. i'm not ruling that out.

Has anyone compared similar new bms side by side recently? i'm interested in the restriction rate, not just whether one warmed account happened to survive.

That is a useful observation but I wouldn’t draw a firm conclusion from just five or six accounts. I’d suggest tracking a larger sample over time, comparing similar budgets, verticals, and payment histories, then looking at restriction rates and delivery consistency.

Five or six accounts is a small sample to judge it, I would be interested in the same comparison. I have always advised warmup to avoid taking any kind of risk, and have not done it. Try it for i think 60 days for clearer results.

i push new bms fast unless it's a flagged vertical, barely notice a difference anymore

Yes the five or six accounts is too small a sample because a side-by-side test would give a better idea of whether warmup actually affects restrictions.

yeah, i agree. imo it’s more about looking consistently used than just waiting a certain number of days. a few normal sessions over time seems to matter more than an account just sitting idle.

ads studio said:

That is a useful observation but I wouldn’t draw a firm conclusion from just five or six accounts. I’d suggest tracking a larger sample over time, comparing similar budgets, verticals, and payment histories, then looking at restriction rates and delivery consistency.

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yeah, the older accounts weren't a clean comparison either. this batch just made me less sure the full two weeks was necessary.

Yes, Side by side testing is the best way to know because a few accounts are not enough, Track restriction rates across more BMs to see if warmup really matters.

I think five or six accounts is a good test but still too small to know for sure because a bigger side by side test would give a clearer answer.