Op is right pumping out generic content into an already flooded AI article content market is a non starter at this point. brand and real authority are the only ways that sites can survive the updates.
Branding is on top nowadays, and you should focus on that.
of course, the greater difficulty now is that of being memorable rather than being discoverable. a blog can contain some terriffic content but if all the posts come across as content that can be found elsewhere it is easy for a blog to get overlooked.
Publishing more stuff is simple to replicate, but your identity is not. Once readers begin to search for ur blog using your name rather than just finding you on ggl things have changed.
Do you not heard of the phrase give your content a "voice" to be unique your unique writing style and tone ? Nowadays this counts a lot.
For a small blog, I wouldn't worry too much about the brand at first. I'd rather write fewer useful posts and keep the topic and style clear. If you keep doing that over time, people may start to remember the blog and come back.
The importance of imo brand has become greater now i have had seen small websites outperform large blogs simply because people know about their brand.
Yes it's harder nowadays because there is more competition than ever on any topic.
It is very hard because you are competing with big sites. Only thing that can increase your odds is how much passionate you are about the project.
Seriously the faceless info websites are being shut down one after another. you really need to ties ur website with a person who have some kind of social presence.
