- Aug 21, 2023
- 4,180
- 1,727
Day 255 Update
Another pretty normal day. Revenue recovered a little from yesterday, but I'm still treating this whole period as a stabilization phase rather than trying to force the numbers back up.
Revenue
• Total: $4,806
• Subscriptions: $1,201
• PPV: $2,845
• Tips: $760
Subscribers
• New subs: 328
• Rebill rate: ~92%
Traffic Sources
• Instagram: ~34%
• Reddit: ~34%
• TikTok: ~26%
• Other: ~6%
Content Posted
• IG Reels: 3
• TikToks: 3
• Reddit posts: 32
• IG Stories: 45
Operations
Chatter handled most conversations. I spent most of today reviewing the difference between users who purchase once and the ones who continue spending over several weeks.
Observations
Biggest takeaway today:
The quality of a customer becomes much clearer after the first purchase.
Before someone buys, there is a lot of guessing.
After they buy, we have actual behavior to look at.
Do they come back?
Do they open new offers?
Do they interact without being pushed?
Do they purchase again?
Those signals are much more useful than trying to predict everything from the first conversation.
Another thing I noticed:
We were sometimes optimizing for the wrong metric.
A high number of conversations looks good on paper, but it doesn't necessarily mean the operation is performing well.
If the chatter spends hours keeping low-intent users active, the inbox looks busy while revenue barely moves.
Meanwhile, a smaller number of good conversations can produce much more.
Busy and productive are definitely not the same thing.
On the traffic side, Reddit is still producing the best buyer quality, while TikTok continues to give us useful reach.
IG is somewhere in the middle right now.
I'm not expecting every platform to suddenly return to its previous performance.
The goal is simply to keep several sources working well enough that one bad week on a platform doesn't hurt the whole business.
Diversification is more about reducing volatility than maximizing every channel.
On the monetization side:
I'm becoming much more careful with timing after a purchase.
There is a window where the user is still engaged and familiar with the experience.
That's usually when the next offer makes the most sense.
But pushing too quickly can ruin that.
Waiting too long can also lose momentum.
It's a small difference, but at this volume small differences add up.
Another interesting thing today:
Some of the best improvements are boring.
Cleaning up old workflows.
Removing unnecessary steps.
Fixing small tracking issues.
Making sure the team knows which conversations actually need attention.
None of this makes for an exciting screenshot, but it makes the business easier to run.
I'm starting to appreciate boring improvements a lot more than flashy ones.
The current revenue range is also forcing me to think more about margins.
When revenue was climbing every week, it was easy to tolerate inefficient processes because growth covered them.
Now every unnecessary expense is much easier to notice.
That doesn't mean cutting everything.
It means knowing what actually earns its place in the operation.
New Focus / Tests
• Track first-to-second purchase behavior
• Improve post-purchase timing
• Keep reducing low-value manual conversations
• Maintain multiple traffic sources
• Improve tracking for chatter performance
• Review recurring tools and operating costs
• Keep the current system stable before adding more complexity
One thing I definitely don't want to do right now is panic and start rebuilding everything.
The business has already proven it can grow. Now I need to prove it can handle a slower period without falling apart.
That's probably the more important test at this stage.
Another pretty normal day. Revenue recovered a little from yesterday, but I'm still treating this whole period as a stabilization phase rather than trying to force the numbers back up.
Revenue
• Total: $4,806
• Subscriptions: $1,201
• PPV: $2,845
• Tips: $760
Subscribers
• New subs: 328
• Rebill rate: ~92%
Traffic Sources
• Instagram: ~34%
• Reddit: ~34%
• TikTok: ~26%
• Other: ~6%
Content Posted
• IG Reels: 3
• TikToks: 3
• Reddit posts: 32
• IG Stories: 45
Operations
Chatter handled most conversations. I spent most of today reviewing the difference between users who purchase once and the ones who continue spending over several weeks.
Observations
Biggest takeaway today:
The quality of a customer becomes much clearer after the first purchase.
Before someone buys, there is a lot of guessing.
After they buy, we have actual behavior to look at.
Do they come back?
Do they open new offers?
Do they interact without being pushed?
Do they purchase again?
Those signals are much more useful than trying to predict everything from the first conversation.
Another thing I noticed:
We were sometimes optimizing for the wrong metric.
A high number of conversations looks good on paper, but it doesn't necessarily mean the operation is performing well.
If the chatter spends hours keeping low-intent users active, the inbox looks busy while revenue barely moves.
Meanwhile, a smaller number of good conversations can produce much more.
Busy and productive are definitely not the same thing.
On the traffic side, Reddit is still producing the best buyer quality, while TikTok continues to give us useful reach.
IG is somewhere in the middle right now.
I'm not expecting every platform to suddenly return to its previous performance.
The goal is simply to keep several sources working well enough that one bad week on a platform doesn't hurt the whole business.
Diversification is more about reducing volatility than maximizing every channel.
On the monetization side:
I'm becoming much more careful with timing after a purchase.
There is a window where the user is still engaged and familiar with the experience.
That's usually when the next offer makes the most sense.
But pushing too quickly can ruin that.
Waiting too long can also lose momentum.
It's a small difference, but at this volume small differences add up.
Another interesting thing today:
Some of the best improvements are boring.
Cleaning up old workflows.
Removing unnecessary steps.
Fixing small tracking issues.
Making sure the team knows which conversations actually need attention.
None of this makes for an exciting screenshot, but it makes the business easier to run.
I'm starting to appreciate boring improvements a lot more than flashy ones.
The current revenue range is also forcing me to think more about margins.
When revenue was climbing every week, it was easy to tolerate inefficient processes because growth covered them.
Now every unnecessary expense is much easier to notice.
That doesn't mean cutting everything.
It means knowing what actually earns its place in the operation.
New Focus / Tests
• Track first-to-second purchase behavior
• Improve post-purchase timing
• Keep reducing low-value manual conversations
• Maintain multiple traffic sources
• Improve tracking for chatter performance
• Review recurring tools and operating costs
• Keep the current system stable before adding more complexity
One thing I definitely don't want to do right now is panic and start rebuilding everything.
The business has already proven it can grow. Now I need to prove it can handle a slower period without falling apart.
That's probably the more important test at this stage.
last 1 question I hope, I might actually buy 1 iPhone just for the starters I am from UK you think would be good idea to buy proxies for the phone or just use mobile data ?