Your account got restricted, two appeals went nowhere, turned out it traced back to a refund rate spike from three months ago

YUNJI Agency

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Took a while to trace this one, writing it down for the record.

Your account had been running normally, then one morning it just showed restricted, couldn't even log in. first appeal went in with a general business explanation, got a response two days later saying the decision stood. second appeal took a different angle, added more detail on product credentials and company info, waited almost a week, still denied.

You were pretty confused at the time, said things had been running clean for six months, nothing sensitive in the creative, couldn't figure out why it got restricted out of nowhere, and both appeals went nowhere.


Checked recent activity first, creative, landing page, audience settings, went through all of it, nothing obviously against policy. checked the spend curve too, no sudden unusual spike there either. spent almost three days stuck with no direction, eventually pulled the timeline back further, started going through history from six months back one stretch at a time, and found something around three months ago, a batch of orders had a spike in refunds, refund rate shot up pretty high and stayed elevated for about two weeks before settling back down. the account wasn't restricted at the time, no warning either, you hadn't thought much of it, figured it was just normal fluctuation.

Pretty confident that's where it traced back to. a refund rate spike like that doesn't necessarily trigger a restriction right away, but it seems to get logged as a negative factor in the account's trust standing, and once it crosses some threshold it can surface at a completely unrelated point later. three months gap between that and this restriction, not something you'd normally connect on your own.

Third appeal included an explanation of what happened during that refund spike, attached the resolution records and support documentation for those orders, account came back about four days after submitting.

After this one i don't just look at the last week or two of activity when checking a restriction anymore, i pull the timeline back further, especially for things like refund rate or dispute rate that are easy to overlook but seem to get tracked by the platform regardless.
 
Good catch. I’d probably have only checked the recent stuff too. Didn’t think an old refund spike could come back months later like that.
 
That’s a good catch. Most people only check recent activity, but older refund or dispute spikes can easily be overlooked when trying to trace a restriction.
 
Took a while to trace this one, writing it down for the record.

Your account had been running normally, then one morning it just showed restricted, couldn't even log in. first appeal went in with a general business explanation, got a response two days later saying the decision stood. second appeal took a different angle, added more detail on product credentials and company info, waited almost a week, still denied.

You were pretty confused at the time, said things had been running clean for six months, nothing sensitive in the creative, couldn't figure out why it got restricted out of nowhere, and both appeals went nowhere.

Checked recent activity first, creative, landing page, audience settings, went through all of it, nothing obviously against policy. checked the spend curve too, no sudden unusual spike there either. spent almost three days stuck with no direction, eventually pulled the timeline back further, started going through history from six months back one stretch at a time, and found something around three months ago, a batch of orders had a spike in refunds, refund rate shot up pretty high and stayed elevated for about two weeks before settling back down. the account wasn't restricted at the time, no warning either, you hadn't thought much of it, figured it was just normal fluctuation.

Pretty confident that's where it traced back to. a refund rate spike like that doesn't necessarily trigger a restriction right away, but it seems to get logged as a negative factor in the account's trust standing, and once it crosses some threshold it can surface at a completely unrelated point later. three months gap between that and this restriction, not something you'd normally connect on your own.

Third appeal included an explanation of what happened during that refund spike, attached the resolution records and support documentation for those orders, account came back about four days after submitting.

After this one i don't just look at the last week or two of activity when checking a restriction anymore, i pull the timeline back further, especially for things like refund rate or dispute rate that are easy to overlook but seem to get tracked by the platform regardless.
Nice one man. So basically the thing that got your account restricted was due to a refund spike correct?
 
Yeah, that seems to have been the trigger. I can’t prove it with 100% certainty, but once I traced the timeline back, that refund spike was the only unusual activity I could find.
Nice one man. So basically the thing that got your account restricted was due to a refund spike correct?
 
Same here. I kept looking at the recent changes and completely missed it at first. Definitely checking further back next time.
Good catch. I’d probably have only checked the recent stuff too. Didn’t think an old refund spike could come back months later like that.
 
That’s a good catch. Most people only check recent activity, but older refund or dispute spikes can easily be overlooked when trying to trace a restriction.
Exactly. I assumed anything that old was no longer relevant, which is why it took me so long to connect the restriction to it.
 
good catch pulling the timeline back that far man. most guys just tunnel vision on the last 72 hours of creatives and completely miss the historical feedback loop. def keeping that in mind for older accounts.
 
It took so long, yet you still managed to find the cause. That’s really impressive.
 
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