SteveHolt
Regular Member
- Feb 20, 2016
- 325
- 54
I’m looking for a few serious people who know how to create content and grow audiences organically.
I already build and operate the business side. What I’m looking for are people who actually enjoy the content/media side and want to build something they have real upside in rather than just getting paid per video.
I currently have opportunities in 3 verticals:
Short-form commentary, dating stories, reactions, profile reviews, controversial opinions, Reddit stories, advice, trends, statistics, memes, AI characters, street-style questions, etc.
Distribution would primarily be:
I’m especially interested in someone who understands dating internet culture and can develop recurring formats and personalities instead of just pumping out generic AI videos.
You do NOT need a huge existing following.
I care more about whether you understand attention, hooks, storytelling and why people share content.
Potential content includes:
Think useful, opinionated and entertaining business content that happens to drive people into the products.
Two areas I’m particularly interested in:
Glute / booty-building programs
and
AI-powered weight loss / fitness SaaS
There is obviously an enormous content market here.
Potential formats:
Again, the goal isn’t to make random promotional videos.
The goal is to build an organic media engine around the product.
I handle the other side of the equation:
What I don’t have enough time or interest to personally do is sit in front of TikTok/Instagram/YouTube every day creating content.
That’s the missing piece.
That means:
I’m looking for someone entrepreneurial.
I’m not handing out 50% of businesses based on one conversation, though.
I’d rather do this intelligently:
Step 1: Pick one business/vertical.
Step 2: Build and test the content engine.
Step 3: Track actual performance.
Views are nice, but ultimately I care about:
Content → Audience → Traffic → Users → Revenue
Step 4: If we work well together and the engine is producing results, formalize the longer-term JV.
Once revenue starts coming in, I also intend to reinvest into other growth channels rather than expecting organic content to carry the entire business forever.
The content partner continues participating in the upside while we expand the overall marketing machine.
But I’m less interested in someone who can simply generate attractive AI videos.
I’m interested in people who can help build a repeatable content system that produces, tests and iterates at scale.
You do need to be reliable, creative and genuinely interested in building something long-term.
If you’re looking for a client who sends you $50 every time he needs a TikTok, this probably isn’t the right opportunity.
If you’re good at creating attention and want a partner who can handle the product, technology and monetization side, send me a PM.
I already build and operate the business side. What I’m looking for are people who actually enjoy the content/media side and want to build something they have real upside in rather than just getting paid per video.
I currently have opportunities in 3 verticals:
1. Dating / Lifestyle
Dating properties covering areas including:- mainstream dating
- sugar dating
- LGBT dating
- dating lifestyle/content
- relationships
- dating app culture
Short-form commentary, dating stories, reactions, profile reviews, controversial opinions, Reddit stories, advice, trends, statistics, memes, AI characters, street-style questions, etc.
Distribution would primarily be:
- TikTok
- Instagram Reels
- YouTube Shorts
- Facebook Reels
I’m especially interested in someone who understands dating internet culture and can develop recurring formats and personalities instead of just pumping out generic AI videos.
You do NOT need a huge existing following.
I care more about whether you understand attention, hooks, storytelling and why people share content.
2. Local Business / B2B
I also have businesses and SaaS products focused on local business marketing, lead generation and AI/search visibility.Potential content includes:
- local business marketing
- Google visibility
- AI visibility / ChatGPT search
- lead generation
- business teardowns
- website conversion
- reviews and reputation
- sales/marketing mistakes
- AI automation
- small business case studies
- interesting business stories
- entrepreneur content
- TikTok
- YouTube
Think useful, opinionated and entertaining business content that happens to drive people into the products.
3. Fitness SaaS / Consumer Fitness
I’m also building in fitness.Two areas I’m particularly interested in:
Glute / booty-building programs
and
AI-powered weight loss / fitness SaaS
There is obviously an enormous content market here.
Potential formats:
- transformations
- exercise breakdowns
- workout mistakes
- glute training
- gym myths
- nutrition content
- challenges
- AI-generated workout plans
- fitness experiments
- reactions
- progress tracking
- educational short-form
- influencer-style content
- AI fitness personalities/models
- before/after storytelling
- app demonstrations
Again, the goal isn’t to make random promotional videos.
The goal is to build an organic media engine around the product.
What I Bring
I’m not looking for someone to “build my idea for equity.”I handle the other side of the equation:
- Businesses/products
- SaaS development
- Websites
- Funnels
- CRM
- Automation
- AI systems
- SEO
- Paid acquisition
- Analytics
- Conversion optimization
- Monetization
- Infrastructure
- Business strategy
- Reinvestment into growth
What I don’t have enough time or interest to personally do is sit in front of TikTok/Instagram/YouTube every day creating content.
That’s the missing piece.
What I’m Looking For
You might be:- a content creator
- UGC creator
- influencer
- organic growth marketer
- social media operator
- video editor with strong creative instincts
- AI content team
- AI influencer builder
- someone who already owns an audience
- someone talented on camera who hasn’t monetized it properly yet
That means:
- generating ideas
- creating/testing hooks
- producing consistently
- looking at analytics
- identifying winners
- making variations of what works
- improving over time
- treating audience growth like a business
I’m looking for someone entrepreneurial.
JV Structure
I’m open to a genuine 50/50 long-term JV with the right person/team.I’m not handing out 50% of businesses based on one conversation, though.
I’d rather do this intelligently:
Step 1: Pick one business/vertical.
Step 2: Build and test the content engine.
Step 3: Track actual performance.
Views are nice, but ultimately I care about:
Content → Audience → Traffic → Users → Revenue
Step 4: If we work well together and the engine is producing results, formalize the longer-term JV.
Once revenue starts coming in, I also intend to reinvest into other growth channels rather than expecting organic content to carry the entire business forever.
The content partner continues participating in the upside while we expand the overall marketing machine.
Particularly Interested In AI Content Teams
If you already work with:- AI influencers
- consistent AI characters
- AI video generation
- AI UGC
- voice generation
- lip sync
- image generation
- automated content workflows
But I’m less interested in someone who can simply generate attractive AI videos.
I’m interested in people who can help build a repeatable content system that produces, tests and iterates at scale.
If You’re Interested
PM me with:- Which of the 3 verticals interests you:
- Dating
- B2B / Local Business
- Fitness
- What you currently do.
- Examples of content/accounts you’ve worked on.
- Whether you prefer being on camera, producing behind the scenes, using AI personalities, or a combination.
- How you would approach growing the vertical you selected from zero.
You do need to be reliable, creative and genuinely interested in building something long-term.
If you’re looking for a client who sends you $50 every time he needs a TikTok, this probably isn’t the right opportunity.
If you’re good at creating attention and want a partner who can handle the product, technology and monetization side, send me a PM.