[JV] Looking for Content Creator / Growth Partner - Dating, B2B & Fitness SaaS - 50/50 Potential

SteveHolt

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I’m looking for a few serious people who know how to create content and grow audiences organically.

I already build and operate the business side. What I’m looking for are people who actually enjoy the content/media side and want to build something they have real upside in rather than just getting paid per video.

I currently have opportunities in 3 verticals:

1. Dating / Lifestyle​

Dating properties covering areas including:

  • mainstream dating
  • sugar dating
  • LGBT dating
  • dating lifestyle/content
  • relationships
  • dating app culture
There is a huge amount of content we can build around this.

Short-form commentary, dating stories, reactions, profile reviews, controversial opinions, Reddit stories, advice, trends, statistics, memes, AI characters, street-style questions, etc.

Distribution would primarily be:

  • TikTok
  • Instagram Reels
  • YouTube Shorts
  • Facebook Reels
Eventually long-form YouTube as well.

I’m especially interested in someone who understands dating internet culture and can develop recurring formats and personalities instead of just pumping out generic AI videos.

You do NOT need a huge existing following.

I care more about whether you understand attention, hooks, storytelling and why people share content.


2. Local Business / B2B​

I also have businesses and SaaS products focused on local business marketing, lead generation and AI/search visibility.

Potential content includes:

  • local business marketing
  • Google visibility
  • AI visibility / ChatGPT search
  • lead generation
  • business teardowns
  • website conversion
  • reviews and reputation
  • sales/marketing mistakes
  • AI automation
  • small business case studies
  • interesting business stories
  • entrepreneur content
Channels:

  • TikTok
  • Instagram
  • YouTube
  • Facebook
  • LinkedIn
This could work especially well for someone who can become a recognizable B2B personality instead of producing boring corporate content.

Think useful, opinionated and entertaining business content that happens to drive people into the products.


3. Fitness SaaS / Consumer Fitness​

I’m also building in fitness.

Two areas I’m particularly interested in:

Glute / booty-building programs

and

AI-powered weight loss / fitness SaaS

There is obviously an enormous content market here.

Potential formats:

  • transformations
  • exercise breakdowns
  • workout mistakes
  • glute training
  • gym myths
  • nutrition content
  • challenges
  • AI-generated workout plans
  • fitness experiments
  • reactions
  • progress tracking
  • educational short-form
  • influencer-style content
  • AI fitness personalities/models
  • before/after storytelling
  • app demonstrations
I’m open to either a real creator becoming the face or building recurring AI personalities/content formats if you have strong AI video capabilities.

Again, the goal isn’t to make random promotional videos.

The goal is to build an organic media engine around the product.


What I Bring​

I’m not looking for someone to “build my idea for equity.”

I handle the other side of the equation:

  • Businesses/products
  • SaaS development
  • Websites
  • Funnels
  • CRM
  • Automation
  • AI systems
  • SEO
  • Paid acquisition
  • Analytics
  • Conversion optimization
  • Monetization
  • Infrastructure
  • Business strategy
  • Reinvestment into growth
I’ve been building and marketing online businesses for a long time.

What I don’t have enough time or interest to personally do is sit in front of TikTok/Instagram/YouTube every day creating content.

That’s the missing piece.


What I’m Looking For​

You might be:

  • a content creator
  • UGC creator
  • influencer
  • organic growth marketer
  • social media operator
  • video editor with strong creative instincts
  • AI content team
  • AI influencer builder
  • someone who already owns an audience
  • someone talented on camera who hasn’t monetized it properly yet
The most important thing is that you can own the organic content engine.

That means:

  • generating ideas
  • creating/testing hooks
  • producing consistently
  • looking at analytics
  • identifying winners
  • making variations of what works
  • improving over time
  • treating audience growth like a business
I do NOT want to have to hand somebody 30 scripts every month and tell them exactly what to do.

I’m looking for someone entrepreneurial.


JV Structure​

I’m open to a genuine 50/50 long-term JV with the right person/team.

I’m not handing out 50% of businesses based on one conversation, though.

I’d rather do this intelligently:

Step 1: Pick one business/vertical.

Step 2: Build and test the content engine.

Step 3: Track actual performance.

Views are nice, but ultimately I care about:

Content → Audience → Traffic → Users → Revenue

Step 4:
If we work well together and the engine is producing results, formalize the longer-term JV.

Once revenue starts coming in, I also intend to reinvest into other growth channels rather than expecting organic content to carry the entire business forever.

The content partner continues participating in the upside while we expand the overall marketing machine.


Particularly Interested In AI Content Teams​

If you already work with:

  • AI influencers
  • consistent AI characters
  • AI video generation
  • AI UGC
  • voice generation
  • lip sync
  • image generation
  • automated content workflows
I’m very interested in talking.

But I’m less interested in someone who can simply generate attractive AI videos.

I’m interested in people who can help build a repeatable content system that produces, tests and iterates at scale.


If You’re Interested​

PM me with:

  1. Which of the 3 verticals interests you:
    • Dating
    • B2B / Local Business
    • Fitness
  2. What you currently do.
  3. Examples of content/accounts you’ve worked on.
  4. Whether you prefer being on camera, producing behind the scenes, using AI personalities, or a combination.
  5. How you would approach growing the vertical you selected from zero.
You don’t need a massive audience.

You do need to be reliable, creative and genuinely interested in building something long-term.

If you’re looking for a client who sends you $50 every time he needs a TikTok, this probably isn’t the right opportunity.

If you’re good at creating attention and want a partner who can handle the product, technology and monetization side, send me a PM.
 
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