- Apr 30, 2009
- 1,919
- 132
Plenty of threads on best ROI. Fewer on the money that went nowhere.
I'll start. Paid for a "full site audit" once that turned out to be a tool export with a cover page on it. Two hundred issues listed, no priority order, no indication which ones mattered. Took longer to work out what was worth acting on than it would have taken to do the audit myself.
The lesson wasn't don't buy audits. It was that anything sold as a deliverable rather than a decision tends to be a report.
What's yours?
I'll start. Paid for a "full site audit" once that turned out to be a tool export with a cover page on it. Two hundred issues listed, no priority order, no indication which ones mattered. Took longer to work out what was worth acting on than it would have taken to do the audit myself.
The lesson wasn't don't buy audits. It was that anything sold as a deliverable rather than a decision tends to be a report.
What's yours?
