One thing that's worked surprisingly well for me is going back through older content and looking at the queries where the page is already getting impressions but isn't quite matching the search intent. Instead of just adding more keywords, I'll rewrite sections, answer the missing questions, improve internal links, and add something genuinely useful like first-hand examples or screenshots. It doesn't produce overnight results, but I've had older pages start moving again after a few weeks. Has anyone else found content refreshes more effective than publishing more new pages lately?