Theme Pages vs Personal Brands

I think personal brands have a bigger advantage for long term growth because people connect with individuals more easily That said theme pages can still work well in the right niche especially if the content is consistent and gives followers a clear reason to keep coming back

Yeah @Darkettino has the right idea but everyone saying theme pages are dead is missing the scale aspect. You can't easily outsource your own face to VAs or easily flip a personal brand on Flippa when you get bored of it. Theme pages still print if you actually build an email list off them instead of just relying on cheap shoutouts. I run a few faceless ones in the finance niche and they still convert crazy well if the lead magnet is tight. Just don't spam low quality reels and expect 2020 results... it takes more effort now but the automation potential is still way higher than a personal brand.

Personal Brands >>> Theme Pages.​

In todays day and age personal Brands are wayy better. Go for that if you have that option.