Anybody still bothering with GBP posts?

Honest question. I have around 8 local clients, mostly dental. On some profiles i was doing the 2-3 posts per week thing, on others i ignored it completly, and i cant see difference in map pack or in insights.

Reviews move something for sure. Filling all the service and attribute fields move something. Photos maybe little bit for 2 weeks. Posts i see nothing at all.

Anybody actually seeing result from them or we all just doing it because google say so?

Results differ one niche to another

Mostly GBP posts to keep the listing active and freely use the targeted keywords.

I have seen that too. The posts on GBP seem to be more helpful in driving engagement, branded search and making sure that the profile remains active as opposed to having an impact on Map Pack rankings directly

I still post occasionally, but I haven't seen a big ranking boost from GBP posts alone. Reviews, accurate business information, and regular profile updates have made a much bigger difference for me.

Same here, I think reviews are the main thing for local SEO. Google Business Profile posts maybe help a little but not a major factor.

We still include GBP posts as part of our local SEO strategy for clients, but we don't rely on them to improve rankings.

From our experience, the biggest impact comes from a well optimized Google Business Profile, genuine customer reviews, consistent local citations, relevant high quality backlinks, and strong location specific content.

GBP posts are useful for keeping the profile active and sharing updates, but they're only one small piece of the overall strategy.

GBP posts doesn't have any ranking factor.

Yeah your not imagining it. Posts are basically dead weight for map pack ranking. What you noticed lines up... reviews and filling out every field actually move stuff, posts dont.

The only real value i see from them is the activity signal and getting your keywords in there naturally, plus if someone is already looking at your profile a fresh post might push them to call. But as a ranking lever, nah.

Honestly for dental clients id spend that posting time chasing more reviews instead. Way better return.

Get real people to visit the GMB, click on a post, go through to the site for real CTR.

Interesting discussion. My experience has been somewhere in the middle.

I don't treat GBP posts as a direct ranking factor, mainly because I haven't seen consistent Map Pack improvements from posting alone across different local projects. Google has never clearly documented GBP posts as a ranking signal, so I consider them more of a communication and engagement feature than an SEO lever.

Where I have found value is on the conversion side. Fresh posts with seasonal offers, new services, FAQs, or community updates can give potential customers another reason to interact with the profile once they're already viewing it. That doesn't necessarily improve rankings, but it may improve the user experience and increase the likelihood of a call, website visit, or direction request.

If I had to prioritize my time for a local business, especially in a competitive niche like dental, my order would be:

• Keeping the GBP 100% complete and accurate.
• Earning genuine customer reviews consistently.
• Building strong location-specific landing pages.
• Strengthening local authority with quality backlinks and citations.
• Publishing GBP posts when there's something genuinely useful to share, rather than just posting to maintain a schedule.

One thing I'd be interested to see is whether anyone has run a controlled test where two otherwise similar GBP profiles differed only in posting frequency over several months. Most of the opinions I've seen are based on observation, but I haven't come across convincing evidence that posts alone move Map Pack rankings.