How often are you swapping ad creatives to fight fatigue?
I don't change creatives on a fixed schedule anymore. I wait until performance starts dropping, then test a new angle alongside the old one instead of replacing it immediately. Sometimes a small tweak to the hook or first few seconds is enough to keep it going.
- Oct 17, 2023
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I will only change the content of my ads if they fail to deliver the desired results; otherwise, I will simply maintain them and scale up the budget.
jiroxys101
Newbie
- Jun 28, 2015
- 49
- 12
The first thing you need to do is change your mindset and perspective. Banners always need to stand out, and for your video, pay attention to it, making the first 3 seconds truly captivating to keep viewers engaged. 
- May 27, 2016
- 11,525
- 2,646
If my creatives are good I don't change them; I scale them.