Anybody still bothering with GBP posts?

Zero1987

Newbie

Jul 22, 2021

12

3

• Tuesday at 2:42 PM

• #1

Honest question. I have around 8 local clients, mostly dental. On some profiles i was doing the 2-3 posts per week thing, on others i ignored it completly, and i cant see difference in map pack or in insights.

Reviews move something for sure. Filling all the service and attribute fields move something. Photos maybe little bit for 2 weeks. Posts i see nothing at all.

Anybody actually seeing result from them or we all just doing it because google say so?

 

iFreelancer

Elite Member

Apr 19, 2014

2,038

939

• Tuesday at 2:48 PM

• #2

Results differ one niche to another

Mostly GBP posts to keep the listing active and freely use the targeted keywords.

 

D

david.willy6

Newbie

Jun 10, 2026

47

14

• Tuesday at 3:01 PM

• #3

I have seen that too. The posts on GBP seem to be more helpful in driving engagement, branded search and making sure that the profile remains active as opposed to having an impact on Map Pack rankings directly

 

N

Noah-Bennett

Newbie

May 5, 2026

5

0

• Yesterday at 8:07 AM

• #4

I still post occasionally, but I haven't seen a big ranking boost from GBP posts alone. Reviews, accurate business information, and regular profile updates have made a much bigger difference for me.

 

F

Fun_bitesX03

Newbie

Jun 5, 2026

17

5

• Yesterday at 8:22 AM

• #5

Same here, I think reviews are the main thing for local SEO. Google Business Profile posts maybe help a little but not a major factor.

 

Titans

Elite Member

Jr. VIP

Oct 20, 2013

9,721

1,625

• Today at 9:09 AM

• #6

We still include GBP posts as part of our local SEO strategy for clients, but we don't rely on them to improve rankings.

From our experience, the biggest impact comes from a well optimized Google Business Profile, genuine customer reviews, consistent local citations, relevant high quality backlinks, and strong location specific content.

GBP posts are useful for keeping the profile active and sharing updates, but they're only one small piece of the overall strategy.

 

Thunder Digitals

Elite Member

Jr. VIP

Jun 9, 2020

6,575

3,265

• Today at 11:20 AM

• #7

GBP posts doesn't have any ranking factor.