Bing remarketing — is the audience size worth bothering with?

2400 is small but still worth testing if your visitors are high quality.

I think 2,400 is small compared to Google but it doesn't mean its useless. Remarketing is more about audience quality than just size. If those people already visited your site or showed interest, even a smaller audience can bring good results. With Bing the volume will always be lower, so you probably wont get the same daily impressions like Google. I would not put a big budget on it at first, just run a small test and watch metrics like conversions, CPA and frequency. If the audience is too limited, you can also expand the window (like 60-90 days) or combine similar audiences if available. I would still keep search campaigns as the main focus and use remarketing as an extra layer.

I would still test it, even a small remarketing audience can convert well if those visitors already showed interest.

The RLSA route @CTRWizard7 mentioned is honestly the way to go with a list that small. Standalone display on Bing with 2.4k just wont serve properly, you'll either get no impressions or your budget goes to junk placements. Layer it on search as bid-only and you skip all the headache. If you really wanna build the list up, widen your membership window to 90 days and the numbers climb a bit. Bing match rate is just always worse than google so dont expect it to catch up.

yeah with 2.4k people you are going to get maybe 5 clicks a week if you are lucky. i wouldn't waste a single second setting up custom display banners for that. just throw it on your search campaigns as observation with a tiny bid bump and let it run. also keep an eye on attribution... bing loves to claim credit for organic conversions if someone so much as breathed near one of your ads three weeks ago.

yep i think that's normal for bing because the audience is usually much smaller than google and i would still test it with a small budget and see if the results are worth it or not
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HavenX said:

Set up remarketing on Bing. Audience size is around 2,400 people. That feels really small compared to my Google remarketing audiences which are 10x bigger. Is 2,400 even enough to run a proper remarketing campaign on Bing? Or is the audience too small to deliver consistently? Do you bother with Bing remarketing or just focus budget on search campaigns there?

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Bing's audience is smaller than google and it depends on your traffic.But the performance of bing remarketing is still good.