TikTok SEO is underrated?

AGENCY LINK

Registered Member

Premium Member

Jun 22, 2026

80

7

• Jul 14, 2026

• #21

Its true that good share of Gen Z now defaults to TikTok over Google for things like restaurant recommendations or product reviews
Optimizing captions and keywords in certain niches would work

 

F

Feriardiansyah

Newbie

Nov 1, 2021

16

2

• Jul 14, 2026

• #22

Better than expected, good keywords help discoverability.

 

P

primekinksolution

BANNED

Jun 21, 2026

37

2

• Jul 14, 2026

• #23

Spark Marketing Agency said:

everyone talks about the algorithm but noone talks about TikTok search. I've noticed that videos getting consistent views from search weeks after posting.

Are you optimizing captions, keywords for TikTok SEO, or still relying mostly on the fyp?

Click to expand...

I optimize for both TikTok Search and the FYP.
Using relevant keywords in captions and on-screen text has helped videos keep getting views over time.
Relying only on the FYP feels too unpredictable these days

 

W

westcoastslick

BANNED

Jan 27, 2024

15

0

• Jul 15, 2026

• #24

TikTok search is becoming more important, especially for tutorials, reviews, and problem-solving content. FYP still drives major reach, but keywords in captions and on-screen text can help videos get discovered long after posting.

 

kathejack41

Newbie

Sep 9, 2024

15

4

• Jul 16, 2026

• #25

Adding basic keywords helps to boost videos on tiktok. No need of proper optimization

 

Alexander (Alex)

Newbie

Jul 10, 2026

30

2

• Jul 17, 2026

• #26

While TikTok SEO was once underestimated by many, it has now become a crucial factor, particularly for content driven by search intent.

It is important to understand that TikTok SEO does not replace the recommendation algorithm (For You). These two mechanisms complement each other:

The "For You" feed helps videos reach new viewers based on engagement signals and interests.
TikTok Search helps videos continue to garner views from users actively looking for specific topics.

 

L

Leikotia Mirelle

Newbie

Nov 21, 2025

9

1

• Jul 22, 2026

• #27

I treat TikTok like a search engine now.
I still aim for the FYP, but I always include natural keywords in the caption and say the main keyword in the video.

 

P

Pulse Media

Newbie

Jul 17, 2026

15

2

• Jul 22, 2026

• #28

tiktok search is becoming more important and optimizing captions keywords and spoken content can help videos get discovered later
i still focus on strong hooks and engagement because fyp distribution usually drives the biggest reach.