Any advices on app marketing?

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Jun 10, 2026
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Hi folks!

I want to learn app marketing (primary focus on buying ads on TikTok).

I have solid background of iOS Dev, but feel tired of working only on the technical side and know basics of app marketing (attribution, W2A, how to properly setup tracking/analytics etc.). I'd like to work more on marketing. Currently I'm developing a pet project on which I plan to buy ads in the future so I can learn how to work with TikTok ads.

So, I'd appreciate if anyone shared some useful resources, tips for beginner, blogs on TikTok app marketing for me to start learning. I'd appreciate it a lot!

Thank you in advance!
 
Hi folks!

I want to learn app marketing (primary focus on buying ads on TikTok).

I have solid background of iOS Dev, but feel tired of working only on the technical side and know basics of app marketing (attribution, W2A, how to properly setup tracking/analytics etc.). I'd like to work more on marketing. Currently I'm developing a pet project on which I plan to buy ads in the future so I can learn how to work with TikTok ads.

So, I'd appreciate if anyone shared some useful resources, tips for beginner, blogs on TikTok app marketing for me to start learning. I'd appreciate it a lot!

Thank you in advance!
as you know the procedure of development side, pay more attention to testing and basics of UA. the whole point is testing on the TikTok ad platform. first take baby step, record your actions nd make decision based on number.
 
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