Google quietly broke ad account handovers. Over six months.

TRUSTEDSEOSERVICE

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Four news items, one paragraph each. Separately — boring security stuff. Together — you can no longer kick the seller out of an account you bought.


Timeline of the screws tightening:


  • February — removing an admin requires approval from a second admin.
  • May — same rule extended to access-level changes.
  • July 14 — written justification now required for changes.
  • July 15 — passkey now mandatory to confirm actions.

Now the real case. You bought an account (Google Ads, say). The seller stayed on as admin. You hit "remove" → the request routes for approval to all admins. Meaning him. He, naturally, approves nothing. After 20 days the request just expires. You file a new one — he ignores that too.


And here's the thing: this isn't a scam on his part. It's official Google procedure. You can't even blacklist him for it.


Second trap. If you're the only admin on the account — there's nobody to approve. Which means you can't perform critical actions on access. There's no fallback documented anywhere by Google.


Third trap. Changing access now requires a passkey. But a passkey is bound to the device hardware — you can't just copy it and drop it into Telegram along with the login and password.


Bottom line: the verification point has moved. Accounts used to be bought on a "we'll log in and sort it out" basis. Now anything you didn't check before paying stays with you forever.


A screenshot of the access section is now mandatory due diligence, same as spend history. Demand that the seller removes himself from the account before the money moves, not "later."

Please share your opinion on this matter.
I look forward to your comments, colleagues.

Quoting the official docs, link below:

"Multi-party approval is only applicable for accounts with more than 3 administrators"

More than three admins. Your "real case" is buyer + seller. That's TWO admins. MPA doesn't kick in there at all. Zero. You remove the seller in one click, same as the last ten years.
Next, my favourite part:

"Second trap. If you're the only admin on the account — there's nobody to approve"

Open the same page:

"If your account transitions from having multiple admin users to a single admin, multi-party approval is paused for your account
 
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Yes, it is indeed less convenient than before, but it also enhances security for clients looking to purchase agency ad accounts.
 
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