pyddenahisa
Registered Member
- Aug 11, 2024
- 60
- 11
Yes I got better results with aged accounts compared with new accounts. If you use a new account and the reach grow fast your account risk being banned but with older accounts is not this issue
Do older Facebook ad accounts perform better than newly created ones?
- Thread starter King247 Agency Global
- Start date
I think account history can definitely have an impact, but it is not the only thing that matters. A good payment history, stable activity, and proper campaign management seem to play a bigger role in the long run. An aged account with poor setup will still struggle compared to a well-managed one.
KingSizedMonkey
Newbie
- Jul 16, 2026
- 38
- 56
The history behind the account probably matters more than the age itself. An account that has normal activity will usually have more trust than an old account that has been sitting unused. The campaign side still plays a huge role though. Its a mix.
- Oct 28, 2013
- 130
- 17
I’m wondering why new accounts tend to get locked when their reach grows rapidly. Could you explain that to me?
- Apr 3, 2024
- 512
- 74
I think an old account is a great option to help you weather Facebook storms, but outside of those times, a new account works pretty well too.
- Oct 28, 2013
- 130
- 17
So, you're going to use both types of accounts simultaneously?
marcleymichel
BANNED
- Feb 6, 2024
- 15
- 1
From what I've seen, account age by itself isn't a major performance factor. An older ad account may have more historical data and a longer track record, but that doesn't automatically translate into better campaign results.
- Dec 4, 2023
- 1,585
- 353
It's clear that the old account with spending history is better than a new one. especially when you run difficult product, old account is more stable, but old account can still be disabled, it can't live forever.
jasonwaterfallsxoxo
BANNED
- Apr 11, 2020
- 6
- 2
In my experience account age matters less than strategy Strong creatives proper targeting consistent optimization and clean account history usually outperform simply having an older ad account
- May 27, 2016
- 11,645
- 2,671
They have higher trust and can run more expensive campaigns. But as far as the actual ads go, newer and older accounts with the same budget have the same ROAS it's just that older ones can spend more.
- Aug 5, 2023
- 234
- 38
Setup and optimization of the campaign are significantly more important than the age of the advertising account. The older account can have some historical information, but in my opinion, it does not make any difference if the basics of the campaign are not right.
- Oct 28, 2013
- 130
- 17
Do the services on older accounts—where we distribute ads—perform better than the new accounts you don't have?
- Oct 28, 2013
- 130
- 17
You share the same view as many people. I am also using both types of accounts simultaneously to evaluate them. Which type are you using?
- Oct 28, 2013
- 130
- 17
But there is one more important point: when I run ads for casino campaigns that heavily violate policies, do older accounts—which have a good spending history—survive Facebook's sweeps longer?
- Aug 5, 2023
- 234
- 38
Both have been tried by me over the years, and I haven't found that having an older account works any better than a newer one. As long as it's a healthy account, I focus more on how my campaigns are set up and optimized rather than on its age.
- Oct 28, 2013
- 130
- 17
I am running casino campaigns, which frequently trigger severe Facebook policy violations. Could you offer some advice on how to effectively use these aged accounts? Thank you very much.
- Mar 20, 2021
- 519
- 80
From what I've seen, account age by itself doesn't make much difference. A well-structured campaign with good creatives, proper tracking, and consistent optimization usually has a much bigger impact. An older account with a solid history can help with stability, but it's definitely not a substitute for good campaign management.