Do older Facebook ad accounts perform better than newly created ones?

[doodlepilot]

I've seen mixed opinions on this topic.
Some advertisers believe older ad accounts benefit from having more historical data, while others think campaign setup and optimization matter much more than account age.
Based on your experience:
- Have you noticed any difference?
- Or do you think account age has little impact?

I'd appreciate hearing real experiences rather than assumptions.

I believe there is a common misconception between account age and account history. It does not appear to show the same level of stability as an account that maintains a spend and shows gud payment history without any policy problemms . It is more stable for me than just the account age itself.

 

[King247 Agency Global]

I believe there is a common misconception between account age and account history. It does not appear to show the same level of stability as an account that maintains a spend and shows gud payment history without any policy problemms . It is more stable for me than just the account age itself.

However, I’ve heard opinions suggesting that older accounts have a better chance of surviving Facebook's sweeps. Is there any truth to that, my friend?

 

[Zephyroo]

they do survive sweeps better but only if they have actual spend history. if you buy an aged account that has just been sitting there idle for two years with zero spend, it will get flagged during a sweep just as fast as a fresh profile. facebook looks at the trust score which is mostly billing history and consistent activity. if you have an account that has been spending daily for months without issues, that one is way more resilient during normal sweeps compared to a brand new one. but yeah, age alone without activity is kinda useless for surviving bans.

 

[King247 Agency Global]

they do survive sweeps better but only if they have actual spend history. if you buy an aged account that has just been sitting there idle for two years with zero spend, it will get flagged during a sweep just as fast as a fresh profile. facebook looks at the trust score which is mostly billing history and consistent activity. if you have an account that has been spending daily for months without issues, that one is way more resilient during normal sweeps compared to a brand new one. but yeah, age alone without activity is kinda useless for surviving bans.

Thanks for your input. I feel the same way, though the current price for these accounts is quite high, and they seem prone to issues—specifically, payment errors.

 

[pyddenahisa]

Yes I got better results with aged accounts compared with new accounts. If you use a new account and the reach grow fast your account risk being banned but with older accounts is not this issue

 

[TC Agency]

Usually, older accounts will guarantee campaign performance and account limits.
They can spend with larger budgets.

 

[bigchuck]

I think account history can definitely have an impact, but it is not the only thing that matters. A good payment history, stable activity, and proper campaign management seem to play a bigger role in the long run. An aged account with poor setup will still struggle compared to a well-managed one.

 

[KingSizedMonkey]

The history behind the account probably matters more than the age itself. An account that has normal activity will usually have more trust than an old account that has been sitting unused. The campaign side still plays a huge role though. Its a mix.

 

[kaidecc]

In my opinion, the setup is more important than the age of the account.

 

[Fostack]

Old accounts are better but only if you use them right, and yes sometimes they can get suspended too

 

[King247 Agency Global]

Yes I got better results with aged accounts compared with new accounts. If you use a new account and the reach grow fast your account risk being banned but with older accounts is not this issue

I’m wondering why new accounts tend to get locked when their reach grows rapidly. Could you explain that to me?

 

[Danamic Agency]

I think an old account is a great option to help you weather Facebook storms, but outside of those times, a new account works pretty well too.

 

[King247 Agency Global]

I think an old account is a great option to help you weather Facebook storms, but outside of those times, a new account works pretty well too.

So, you're going to use both types of accounts simultaneously?

 

[marcleymichel]

From what I've seen, account age by itself isn't a major performance factor. An older ad account may have more historical data and a longer track record, but that doesn't automatically translate into better campaign results.

 

[MercuryAgency]

It's clear that the old account with spending history is better than a new one. especially when you run difficult product, old account is more stable, but old account can still be disabled, it can't live forever.

 

[jasonwaterfallsxoxo]

I've seen mixed opinions on this topic.
Some advertisers believe older ad accounts benefit from having more historical data, while others think campaign setup and optimization matter much more than account age.
Based on your experience:
- Have you noticed any difference?
- Or do you think account age has little impact?

I'd appreciate hearing real experiences rather than assumptions.

In my experience account age matters less than strategy Strong creatives proper targeting consistent optimization and clean account history usually outperform simply having an older ad account

 

[Nikolaos]

I've seen mixed opinions on this topic.
Some advertisers believe older ad accounts benefit from having more historical data, while others think campaign setup and optimization matter much more than account age.
Based on your experience:
- Have you noticed any difference?
- Or do you think account age has little impact?

I'd appreciate hearing real experiences rather than assumptions.

They have higher trust and can run more expensive campaigns. But as far as the actual ads go, newer and older accounts with the same budget have the same ROAS it's just that older ones can spend more.

 

[Tictioni]

Setup and optimization of the campaign are significantly more important than the age of the advertising account. The older account can have some historical information, but in my opinion, it does not make any difference if the basics of the campaign are not right.

 

[King247 Agency Global]

They have higher trust and can run more expensive campaigns. But as far as the actual ads go, newer and older accounts with the same budget have the same ROAS it's just that older ones can spend more.

Do the services on older accounts—where we distribute ads—perform better than the new accounts you don't have?

 

[King247 Agency Global]

Setup and optimization of the campaign are significantly more important than the age of the advertising account. The older account can have some historical information, but in my opinion, it does not make any difference if the basics of the campaign are not right.

You share the same view as many people. I am also using both types of accounts simultaneously to evaluate them. Which type are you using?