Do older Facebook ad accounts perform better than newly created ones?
- Thread starter jeroldvaz
- Start date
- Nov 7, 2020
- 414
- 88
I think account age matters a little, but campaign setup and optimization matter much more.
Charles yoo
Newbie
- Jul 10, 2026
- 26
- 3
Yes, but not always.
The performance of a Facebook ad account depends on many factors beyond just the account's age.
The performance of a Facebook ad account depends on many factors beyond just the account's age.
doodlepilot
Newbie
- Jul 1, 2026
- 36
- 18
I believe there is a common misconception between account age and account history. It does not appear to show the same level of stability as an account that maintains a spend and shows gud payment history without any policy problemms . It is more stable for me than just the account age itself.
jeroldvaz
Registered Member
- Oct 28, 2013
- 75
- 9
However, I’ve heard opinions suggesting that older accounts have a better chance of surviving Facebook's sweeps. Is there any truth to that, my friend?
Zephyroo
Newbie
- Jul 9, 2026
- 23
- 6
they do survive sweeps better but only if they have actual spend history. if you buy an aged account that has just been sitting there idle for two years with zero spend, it will get flagged during a sweep just as fast as a fresh profile. facebook looks at the trust score which is mostly billing history and consistent activity. if you have an account that has been spending daily for months without issues, that one is way more resilient during normal sweeps compared to a brand new one. but yeah, age alone without activity is kinda useless for surviving bans.
jeroldvaz
Registered Member
- Oct 28, 2013
- 75
- 9
Thanks for your input. I feel the same way, though the current price for these accounts is quite high, and they seem prone to issues—specifically, payment errors.
pyddenahisa
Newbie
- Aug 11, 2024
- 28
- 0
Yes I got better results with aged accounts compared with new accounts. If you use a new account and the reach grow fast your account risk being banned but with older accounts is not this issue
I think account history can definitely have an impact, but it is not the only thing that matters. A good payment history, stable activity, and proper campaign management seem to play a bigger role in the long run. An aged account with poor setup will still struggle compared to a well-managed one.
KingSizedMonkey
Newbie
- Jul 16, 2026
- 16
- 9
The history behind the account probably matters more than the age itself. An account that has normal activity will usually have more trust than an old account that has been sitting unused. The campaign side still plays a huge role though. Its a mix.