- May 8, 2026
- 102
- 15
reels, especially if you cross post to IG, FB is promoting reels a lot, but also if you get good images with text, like a screenshot of a funny reply, those do well too. Blank images with no text do not do well at all
what type of content performs best on facebook?
- Thread starter Giyu Tomioka
- Start date
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- Tags
- facebook social media
- Jan 11, 2024
- 422
- 154
In terms of rapid reach, videos and images attract more attention.
sarahjones297
Newbie
- Jan 13, 2024
- 16
- 2
From what I've seen, short videos posts tend to get the best engagement.
in my opinion, I would concentrate more on the ability of the post to make users stop scrolling than its format itself. I have seen very basic image posts beat the Reels simply bcz there was debate about them. Once your followers start posting their opinions about it, Fb gives your post more life regardless of its format.
- Apr 3, 2024
- 497
- 71
Tôi nghĩ video và các liên kết đang ngày càng trở nên quan trọng hơn
GVoiceShop
Newbie
- Jul 11, 2026
- 2
- 0
From what I've observed recently, short-form videos, especially Reels, seem to generate the highest engagement on Facebook. Image posts still perform well when the creative is strong, while link posts generally receive lower organic reach. I think the best format also depends on the niche and the target audience.
While many consider format as the only important factor, the hook and target audience play a vital role too. i have witnessed how the plain image post has done better than video posts because of the elemenet of curiosity or discussion it creates.
animefreak401
Newbie
- Mar 3, 2024
- 14
- 3
Short video form perform best and video in general is more wanted by peoples so it generate more traction
- Jun 30, 2026
- 68
- 11
From what I've seen short native video and Reels get the most reach right now, FB is clearly pushing them harder than anything else. Images still do fine for engagement, especially anything that sparks comments, but link posts almost always get throttled since FB doesn't want people leaving the platform. If your goal is external traffic I'd post the content natively and drop the link in the first comment instead of the post itself, usually gets way better reach.
Clearly, short videos are the ones making the most reach possible however, i am sure that the video itself is no longer the key element to consider here. the crucial aspects for gaining traction include first few seconds of the video, its relatability, and whether it stops people from scrolling down. Gud images or texts can win over bad videos.
Prosiva Agency
Newbie
- Apr 26, 2026
- 14
- 2
Yes, the videos will have good interaction.
epoxylantai
Newbie
- Oct 25, 2023
- 41
- 5
Short form video is currently king for organic reach, pure text or image posts only work well if they trigger deep comment sections, while external links are heavily suppressed by the algorithm.
Another aspect i have come to realise is that comments now matter much more than reactions. a post that garners gud conversiation is likely to be promoted even if it does not get too many likes. The content to promote should be the one that generates real discussionn.
- Dec 8, 2025
- 293
- 302
currently, short-form videos (reels) and interactive text-only posts are driving the highest organic reach and engagement on fb Images perform decently for storytelling, while posts containing outbound links are heavily penalized by the algorithm to keep users on the platform
marcleymichel
Newbie
- Feb 6, 2024
- 15
- 1
Right now, short-form videos generally get the strongest organic reach on Facebook, followed by native photos and text posts that encourage genuine discussion.
yeah, I think short form content that fuels infinite scroll is meta (pun intended) on every platform now