At what point do you give up on a page?

After 4-5 months of no progress despite updates and links.

Better to focus energy on pages that show potential. How do you decide when to kill a page?
 
I usually give a page 3-6 months, depending on its competition and traffic potential. If it has been updated, promoted and still shows little improvement after that, it's often better to move on and invest your time in pages with greater potential.
 
Everyone talks about optimizing pages, but nobody talks about when its time to stop. How long do you give a page before deciding it's not worth improving anymore?
I always allow sufficient time for a page to collect information before deciding whether to take action. In case there is already an update on the content the on-page SEO has been impproved and a few relevant links have been created but there is no sign of improvement after a period of months then I do not put so much effort on it.
 
A simple rule I follow is to give a page around 3–6 months of consistent optimization. If you've made meaningful improvements and it's still not gaining rankings, traffic, or conversions, it's often a sign that your time is better spent on pages with more potential
 
I usually give a page about six months. If it still gets no impressions after updates and better internal links, I rewrite it or target a different keyword instead.
 
I think if is not any traction in 3-5 months you can give up as is not working but if it pick up some traffic will give another 2-3 months to see if keep growing or no before i take other decision
 
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