Facebook ads are costing more but reaching fewer people

Low reach and ineffectiveness are due to your content not being good enough to retain viewers, so it's difficult to assess whether it's expensive and has low visibility.

Hi, same issue here — CPMs are definitely up in 2026 and reach feels inconsistent even with higher budgets. What’s helped me is refreshing creatives often with strong hooks, testing broad + Lookalike audiences, and shifting some budget to email nurturing for better ROI at lower cost. Anyone else combining Meta with email successfully?

thought it was just me, cpms skyrocketed since last week for no reason. paused a few campaigns today because scaling the budget just killed the frequency and performance. definitely an algo fluctuation.