Crypto-related website, Need SEO advice, 37k clicks, 3 million impressions last 3 month

Hey.

Looking for some advice.

I run a crypto analytics site (P2P/arbitrage tools, calculators, exchange rates, that kind of thing). Over the last 3 months I've got around 37k clicks and 3 million impressions in Google, and roughly 130k pageviews a month. My CTR is around 1%, which tells me I'm ranking but not on page 1 for most of it.

A few things I'm wondering:

- With 3M impressions but only 37k clicks, where would you focus first?
- A big chunk of my traffic is from emerging markets (Latin America, South Asia, SEA, etc.) searching specific currency pairs. Is it worth building out a ton of long-tail pages for those, or does that get spammy/thin fast?
- Anything that worked for you on a tool-heavy site (calculators, live data) vs normal content?

Second question is monetization. Right now I make money mostly from subscriptions to my premium tools. It works but it's slow. For those of you with crypto/finance traffic, what else actually pays?

Appreciate any help. Thanks

i’d start in search console and sort queries by impressions with positions around 4 to 15. tighten titles for the pairs already getting shown, then build long-tail pages only where the page can add real data or a useful calculator, not just a swapped currency name.

Add some affiliate links to this website, bro
People are finding it due to specific currency pairs according to you...put some crypto exchange affs (not binance or super popular ones, a less popular exchange that people usually don't have an account yet)

Venusaur said:

Add some affiliate links to this website, bro
People are finding it due to specific currency pairs according to you...put some crypto exchange affs (not binance or super popular ones, a less popular exchange that people usually don't have an account yet)

Click to expand...

I do this already, with Binance I have 430 registered users for the last 5 years. For other exchanges it's less

1% ctr with 3m impressions means you're sitting page 2-3 for most of it, that's where i'd focus before anything else