Have Facebook ads become more expensive recently?
Kingdomroses
Newbie
- May 24, 2026
- 9
- 4
Its always been expensive. $50 a day gets very good results
UL Agency
BANNED
- Jun 6, 2026
- 15
- 2
Yes, Facebook ads have definitely gotten more expensive recently, with average costs per thousand impressions (CPMs) jumping around 14% year-over-year due to intense competition and Meta’s heavy shift toward AI-optimized auctions. Cuz of this, a total beginner should skip tiny $1 budgets and start with a practical testing budget of $20 to $50 per day per campaign. This baseline spend ensures Meta's algorithm actually gets enough conversion data to exit the "learning phase" and optimize your ads properly. If you're runnin a full conversion or e-commerce campaign, plan for an overall monthly testing budget of about $500 to $1,500 so you can test different creatives without runnin outta cash before seeing real results.
- Oct 17, 2023
- 586
- 139
For each campaign and account type, it typically ranges from $20 to $50 per day.
GalacticGoulash
BANNED
- Aug 9, 2025
- 83
- 7
I wouldn't start with a huge budget. Better to lose $20 learning than $200 learning the same lesson
- May 27, 2016
- 11,055
- 2,514
Comparing to prior years, yes facebook ads have been progressively more expensive with time. Test different campaigns with 10$ per day and when you find a succesful one you can gradually increase spending.
- Aug 11, 2024
- 89
- 27
Facebook ads have generally become more competitive over the years, which means costs have increased in many industries. That said, whether they're "expensive" really depends on your niche, audience, location, and campaign goals.
If you're just starting out, I wouldn't worry too much about finding the perfect budget. I'd start with an amount you're comfortable testing with, gather data, and see what your actual cost per lead, click, or sale looks like. A small budget can still teach you a lot if the campaign is set up properly.
The biggest mistake I see beginners make is spending too little time on the offer, creative, and targeting while focusing only on the budget. Those factors often have a much bigger impact on results than the daily spend itself.
- May 13, 2013
- 6,959
- 1,959
Most important are firstly
Your geo
Then your niche
Then the number of competitors in your niche
After considering your conversion cost
vanhien211
BANNED
- Jul 30, 2025
- 104
- 14
Facebook is still expensive, and it's becoming increasingly difficult for retailers.
AzielFoste
Newbie
- Apr 4, 2026
- 20
- 20
facebook ads have become more expensive in a lot of niches especially competitive ones.
if you are just starting then i would begin with a small test budget and focus on finding what works before spending more.
the quality of your targeting and creatives usually matters more than having a big budget.
if you are just starting then i would begin with a small test budget and focus on finding what works before spending more.
the quality of your targeting and creatives usually matters more than having a big budget.
- Oct 13, 2024
- 109
- 18
For beginners, I think you should start with $50 a day.
- Mar 12, 2025
- 1,351
- 240
Costs can vary depending on your niche and target, but many people feel it more competitive lately
- Dec 4, 2023
- 1,470
- 355
yes, facebook is expensive, but you can still control and manage it reasonably. if you are new to facebook, you should start at small budget, $20-50/day first, then you can increase gradually.
- Nov 12, 2024
- 110
- 27
This does happens whenever facebook updates their algorithm
LennoxGrey
Newbie
- Apr 15, 2026
- 16
- 14
costs have gone up in many niche but it really depends on your audience and competition. if you are just starting then i would focus on testing with a small budget first rather than worrying about scaling. a modest daily budget is usually enough to find out whether your targeting and creatives are working before spending more.
Cyber Meta Agency
BANNED
- Sep 25, 2025
- 409
- 42
That's why you need more creative videos; create multiple campaigns with small budgets, find the most effective one, and scale it up.