Anyone else finding it hard to choose keywords that actually bring traffic?

I am doing keyword research for SEO but I keep facing the same issue that is either the keywords are too hard to rank for or they do not bring much traffic even when I rank.

Trying to figure out what people are focusing on now when choosing keywords that actually perform well.

Would be good to hear your approach.

Forget trying to create quantity; rather, concentrate on low volume but high intent keywords that cannot be detected for you by any SEO platform. Now go and look into real discussions on Reddit, Quora, and Google auto complete to find out the exact issues that your competitor does not even have an idea about yet. If you successfully map them to a topically close keyword cluster, then your traffic will be converted traffic.

long tail keywords with three or more words tend to have lower competition and higher intent.

You should use a good tool to filter keywords by competition, then just choose those with descent search volume for the niche, knowing that you still have to compete for the traffic.

Ninja Reddit said:

I am doing keyword research for SEO but I keep facing the same issue that is either the keywords are too hard to rank for or they do not bring much traffic even when I rank.

Trying to figure out what people are focusing on now when choosing keywords that actually perform well.

Would be good to hear your approach.

Click to expand...

I've stopped chasing keywords based purely on search volume. Some of my best performing pages target keywords that looked tiny on paper but had very clear intent behind them. These days I spend more time looking at what the searcher is actually trying to accomplish and whether I can create something better than what's already ranking. I'd rather rank #1 for a keyword with strong intent than fight for years over a massive keyword where I'm stuck on page two.