I lost my rank.

Hello guys, I was getting normal traffic and was in position 2 for the keyword "X". After that, my website and the first website as well was removed from that position, and I dropped to page 5, position 4.


So, what is the key to getting back to my previous position?

First figure out what changed before doing anything else
check if competitors improved, if rankings dropped for one keyword only, or if there was a wider site impact

That's definitely an algorithmic hit

Check the search console for messages. Excessive errors, server down time or perhaps a penalty

CashPhantom said:

First figure out what changed before doing anything else
check if competitors improved, if rankings dropped for one keyword only, or if there was a wider site impact

Click to expand...

i was in the keyword of the domain name the google droped me to the page 5, and i dont have any penalty, now how i can get back my position ?

This seems more like an algorithm shift or link content signals change rather than a manual penalty worth checking backlinks and any recent on page or competitor changes before the drop.

Thanks

since both you, and the #1 competitors got booted out of page 1 it can't be anything technical IMO (server issue, for example).

It's most likely something that you and your #1 competitors are lacking that the guys who outranked you don't. So, check your page, and your #1 competitor's page against the pages that took your spots, and see what they have that you don't, or what they're doing better than you are.

Unfortunately, without knowing your niche, site, and target keyword we can't pinpoint the problem exactly, so my blind guess is that it's one of the following:

- recent google update (just finished rolling out last week I believe, so it's possible you've been affected by that thing)
- poor content, or poorly optimized content (not enough / the right LSI and / or SEO entities)
- poor / no internal linking
- also regarding content it could be outdated content (that's why you need to compare your content vs the content of those who outranked you)
- not enough trust and / or authority for the page that got affected, or for the entire site (again, compare these things against the same things of the guys who outranked you and see if you can find something).

If I were to blindly-guess even harder I'd say it's either outdated content, or lack of trust / authority (either at page, or site level), it's almost always one of these 2, so I'd start with these...

Based on your previous info, it is not only tough but impossible to guess the solution. Why did it happen? Did you change the content recently? what about your competitors? did they loose traffic as well?

Just curious, what's your niche? If the both the top-ranking sites dropped together, the cause isn't just the site.

could be a temporary shuffle. if site #1 vanished too, google likely re-evaluated that keyword cluster. don't start blasting links right away. check if new pages replaced u, compare their content, intent, freshness, and internal links. many people make it worse by changing everything after a drop. wait, monitor, then adjust based on what actually changed in the SERP.

Check the webmaster tool and analyse it, including how many days it's been since this fall occurred. Have you seen any fluctuations in these days, or is it stable?

You recover the position again from building backlinks, site technical optimization, and content works