Is YouTube becoming the best search engine for learning new skills?

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bonit_a

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Many people now search YouTube before Google when learning something new do you thin YouTube is becoming the preferred platform for education and discovery and what does that mean for marketers
 
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bonit_a said:
Many people now search YouTube before Google when learning something new do you thin YouTube is becoming the preferred platform for education and discovery and what does that mean for marketers
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For learning something new skill I personally choose youtube than any other google article. Youtube is easy for learning than reading articles.
 
Yeah i check YouTube first most of the time, seeing it is way easier than reading long articles so marketers should focus more on video content now.
 
bonit_a said:
Many people now search YouTube before Google when learning something new do you thin YouTube is becoming the preferred platform for education and discovery and what does that mean for marketers
Click to expand...
Youtube has always been the best search engine for new skills
 
i learned most of my video editing skills + AI editing through Youtube.
I didn't knew you could host ai tools offline. I got to know that through youtube.
 
bonit_a said:
Many people now search YouTube before Google when learning something new do you thin YouTube is becoming the preferred platform for education and discovery and what does that mean for marketers
Click to expand...
I feel that YouTube users are usually older people. Therefore, it will be a better place to gather knowledge and learn compared to most other social platforms like TikTok and Facebook. Not to mention, uploading videos or creating content on YouTube is quite easy; for example, if you want to learn how to nail, there will always be an instructor teaching this skill on YouTube.
 
bonit_a said:
Many people now search YouTube before Google when learning something new do you thin YouTube is becoming the preferred platform for education and discovery and what does that mean for marketers
Click to expand...
People over 30 or 35 often have the habit of watching YouTube to search for information or knowledge. For example, I'm 40 years old this year and I frequently use videos for everything from entertainment to work. However, when I encounter difficult questions, I use GPT chat to handle themm
 
Yeah, I usually check YouTube first these days. It’s just way easier than reading long articles, so marketers should really focus more on making video content now.
 
So true youtube is now more for learning material than entertainment.
 
bonit_a said:
Many people now search YouTube before Google when learning something new do you thin YouTube is becoming the preferred platform for education and discovery and what does that mean for marketers
Click to expand...
you can say that but dont forget the ai search engines, what ai engines suggest are really getting high traffic so you can rely on to that if you wanna look up something you wanna learn
 
It's true that for many topics, YouTube is being prioritized over Google because it's easier to learn visually, has video tutorials, and requires less reading. Users often watch videos to quickly understand and then look for deeper information if needed. However, Google is still strong for quick lookups, comparisons or accurate written information. Therefore, YouTube has not replaced Google but is supplementing and dominating the video learning segment
 
Well YouTube is the second largest search engine so it's only natural.
 
people have always learned on youtube because it’s just easy… you search the problem, watch someone do it, and copy the steps. for marketers it just means youtube is part of search now, not only entertainment.
 
Of course, YouTube has become the new How To search engine for a great many purposes as the demand has been for visual and practical demonstrations and not text al
This implies that the concept of Search Engine Optiization is getting altered with respect to marketing. Instead of ranking on Google, it should nw be visible on YouTube
 
I think videos are a valuable source of knowledge, offering a wide range of useful content that you can learn from and explore. I personally also use them often to gain new insights and expand my understanding.
 
bonit_a said:
Many people now search YouTube before Google when learning something new do you thin YouTube is becoming the preferred platform for education and discovery and what does that mean for marketers
Click to expand...
This shift means marketers must stop treating YouTube as just an entertainment app and start optimizing for "How-to" intent. The best move is to structure your video as a clear troubleshooting guide and leverage YouTube timestamps. Google rewards well-indexed timestamps by pulling your video key moments directly into the text-based SERPs, hijacking article traffic completely.
 
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