What should I do with my X account?

megakim said:

You already have the hardest part which is an audience with history and niche alignment. I would lean into crypto commentary memes or educational takes instead of only posting art now. A lot of old NFT accounts survived by pivoting their audience instead of restarting from zero.

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BeVEyze said:

I started using Twitter a little over three years ago. I heard about NFT art back then and decided to give it a try; at the time, I knew practically nothing about cryptocurrency and absolutely nothing about NFTs. I created an account, started sharing art, posted content, and built up my following.
Over time, I naturally learned more about crypto, but I was fine with the way things were for a long time, so overall I just kept creating art. But now it’s practically pointless, since there are almost no collectors left.
Right now, I have 5,500 followers, and my audience is partly focused on cryptocurrency. I realize this has potential, but I don’t know how to capitalize on it, which is why I’m here for advice.

I post short updates and occasionally share my art to stay active, and I write comments, but the reach isn’t very high, and I’m not sure which direction to take.

Maybe you have some ideas.

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joepistriad said:

what's the engagement like with your 5,500 followers, are they still active and commenting on your posts?

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Patri said:

Yeah as you know nft isn't a hot pick these days. but even it's not, alternatively you can post about airdrop, hot news, or you can sell your stuff related with crypto

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WindyWNF said:

Ran growth for a web3 gaming project recently called IGUverse, we pivoted their X account from a stale 52K follower base that was mostly NFT era leftovers into something that actually moved tokens. Few things that worked for us that might be useful here.

Audience archaeology first. Pull your top 50 reply guys from the last 6 months. If even half of them are still active in crypto, your account is not as dead as the metrics say. We did this for IGUverse and found about 18 percent of dormant followers had pivoted to memecoin or L2 narratives, so we wrote toward where they were already paying attention.

Stop posting art and start posting opinions. Educational threads do not do as well as people think on stale accounts. Hot takes on whatever the timeline is fighting about that week tend to pull better, because the algorithm rewards reply volume. We saw a roughly 4x bump in impressions when we shifted from polished to opinionated.

Reply more than you post for 4 to 6 weeks. Get back into the conversation graph before asking the algorithm to push your stuff.

NFT art accounts that pivoted around 2023 to 2024 mostly did fine. The audience is still there if you give them a reason to stick.

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WindyWNF said:

Ran growth for a web3 gaming project recently called IGUverse, we pivoted their X account from a stale 52K follower base that was mostly NFT era leftovers into something that actually moved tokens. Few things that worked for us that might be useful here.

Audience archaeology first. Pull your top 50 reply guys from the last 6 months. If even half of them are still active in crypto, your account is not as dead as the metrics say. We did this for IGUverse and found about 18 percent of dormant followers had pivoted to memecoin or L2 narratives, so we wrote toward where they were already paying attention.

Stop posting art and start posting opinions. Educational threads do not do as well as people think on stale accounts. Hot takes on whatever the timeline is fighting about that week tend to pull better, because the algorithm rewards reply volume. We saw a roughly 4x bump in impressions when we shifted from polished to opinionated.

Reply more than you post for 4 to 6 weeks. Get back into the conversation graph before asking the algorithm to push your stuff.

NFT art accounts that pivoted around 2023 to 2024 mostly did fine. The audience is still there if you give them a reason to stick.

Click to expand...