Google has added a new channel to its Demand Gen campaign: "Maps".

binbin21

binbin21

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With this update, advertisers can run ads that only appear on Google Maps for relevant categories such as: F&B, Accommodation, Beauty, Healthcare, Repair Services, Education, Sports & Fitness, Entertainment, etc.aa7a6588-ebc4-4cf1-9112-22b6bd27f20f.jpg
 

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Yeah saw that, Maps-only campaigns are actually pretty cool for local stuff. I’d test it for F&B or services with clear locations, super high intent clicks there. Keep targeting tight and track offline conversions too.
 
blackhatjungle said:
Yeah saw that, Maps-only campaigns are actually pretty cool for local stuff. I’d test it for F&B or services with clear locations, super high intent clicks there. Keep targeting tight and track offline conversions too.
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That's right, it's suitable for service locations and restaurants.
It actually increases click-through rates and conversions significantly compared to other goals.
 
I’d test it for F&B or services with clear locations, super high intent clicks there. Keep targeting tight and track offline conversions too.
 
blackhatjungle said:
Yeah saw that, Maps-only campaigns are actually pretty cool for local stuff. I’d test it for F&B or services with clear locations, super high intent clicks there. Keep targeting tight and track offline conversions too.
Click to expand...
Now will I see alot of ads when I run maps?
 
aprildfwida said:
I’d test it for F&B or services with clear locations, super high intent clicks there. Keep targeting tight and track offline conversions too.
Click to expand...
That's right, this ad is very suitable for services like that.
You should make more use of this Maps ad.
 
dansky1702 said:
Google's finally figured out how to monetize our constant reliance on their maps. Now we can all look forward to even more targeted ads while we're just trying to find the nearest coffee shop or, you know, not get lost
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Google is constantly updating its platform to monetize all customer needs, so advertisers should pay attention to take advantage of this and optimize their costs even further.
 
jagat2021 said:
Google Maps ads are going to be a total game-changer for businesses in those categories, especially for reaching people right when they're actively looking for something nearby
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That's right, if you're running a location-based campaign on Maps, optimizing for that location will help you reach users much more accurately.
 
Could be really good for local businesses if the traffic quality is decent. I'd definitely test it with smaller budget first before scaling.
 
This could be huge for local lead gen and affiliate offers if the traffic quality turns out good.
 
ClickCraze said:
Could be really good for local businesses if the traffic quality is decent. I'd definitely test it with smaller budget first before scaling.
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It's really useful for businesses with the highest traffic, especially service businesses.
 
LuciferLeads said:
This could be huge for local lead gen and affiliate offers if the traffic quality turns out good.
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That's right, my friend, it's really helpful for potential customers around that location.
Increases conversion rates significantly.
 
garvit said:
Finally. about time google started making moves to capitalize on local searches. i'm curious to see how this plays out for accommodation. if the landing page speed for a lot of those hotels is still crawling, conversion's gonna be a struggle. gotta optimize that server response time, or the roi will tank.
Click to expand...
Yes, that's very helpful regarding the local location search update.
Regarding page load speed, please check your website data to proactively manage that speed.
 
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