Launching a Web App Game for Tier 3 Geos - Thoughts?

Hey guys. Just wanted to share a project idea I'm working on and get some honest feedback or advice from the community. I’ve been doing e-com and grey-hat stuff for years, and since game dev is my hobby, I decided to merge the two.

The setup:
I’m building a WenApp game. The plan is to promote it via organic traffic first, and scale with paid ads later. Starting in Tier 3 geos (mostly Africa) because the traffic there is cheap and abundant.

How it works:
Users join and get free spins on slots (already coded two slot machines). They win in-game coins, which they use to buy raffle tickets for a chance to win real or consolation prizes.

Monetization & Question for you:

• Rewarded ads (watching ads for extra spins).
• Incentivized CPA offers (e.g., "download this app, reach level 3, get coins"). Question: What kind of offers work best for Tier 3 organic traffic? I feel like standard casino deposit offers won't work well here. Any thoughts?
• In-app purchases (buying coins/donations) and maybe adding a lucky wheel later.

I used to run a profitable local mini-casino for about 1.5 years, so I know the mechanics well. Right now, most of the core backend is already done.

Would love to hear your thoughts or any tips you might have. Thanks!

​

according to my experience mail/number submit ads are good with tier 3 and convert easier,getting convert with downloads is not hard to drive with the use of TikTok shop to run ads.

For Tier 3 geos, you should definitely focus on those CPA offers that are super easy to complete, like app downloads or simple game tasks, and maybe consider partnering with local businesses for prizes to make it extra enticing

ji4h said:

according to my experience mail/number submit ads are good with tier 3 and convert easier,getting convert with downloads is not hard to drive with the use of TikTok shop to run ads.

Click to expand...

egarding phone number submits makes total sense for Tier 3 since everyone is on their phones. Tbh, I've never bought or worked with number databases in regions like Nigeria or other African countries before. Do you happen to know any reliable platforms or data providers where you can source those?

Also, totally agree on TikTok Ads. It’s perfect for gaming apps. I’m actually thinking about testing some interactive playable ads there, might be a killer format for this setup.

vumaxxseller said:

For Tier 3 geos, you should definitely focus on those CPA offers that are super easy to complete, like app downloads or simple game tasks, and maybe consider partnering with local businesses for prizes to make it extra enticing

Click to expand...

Spot on. Simple tasks and app downloads are definitely the way to go here instead of hard conversions. Partnering with local businesses for prizes is a neat idea too, I'll definitely keep that in mind. Since you mentioned easy CPA offers and tasks, could you recommend any good affiliate networks or offer walls that specialize in this kind of gaming/incentivized traffic? If there are any networks you personally use or heard good things about, I’d love to check them out. Thanks a lot!

Based on your experience, I'd suggest focusing on those rewarded ads and incentivized CPA offers, maybe even explore partnerships with local app developers for those CPA deals to maximize your chances of success

They'll play for free, but they won't pay. I have six web games.

TomoLloyd said:

They'll play for free, but they won't pay. I have six web games.

Click to expand...

Possibly. Do you have games with real prizes?

I have web games with NSFW content—instead of a prize =)