Need guidance from someone doing igaming sms

Hello,

We're sending igaming sms campaigns in EU, primarily in ES for now.
We're just breaking even unable to make it profitable. We spend 1k and make 1k.

Need some help from someone who is already doing this with good volume. We are sending directly to offers instead of landing page(reg page). Not sure what type of lander works best or how to create best one. Afraid we might even tank the conversions we're getting now.

Any help would be appreciated please
I’m exploring SMS campaigns in the iGaming space too. Curious to hear from anyone with hands‑on experience — what kind of response rates or compliance challenges have you faced when running SMS outreach for gaming offers?
 
Honestly feels like in iGaming SMS the real game starts after the first campaign

Raw traffic almost never looks profitable at first, but once you start segmenting by clickers/activity/geo the numbers can change a lot

We’re seeing something similar right now with reactivation traffic on Tier1 geos
 
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