When you're first starting out, it's a good idea to start with a micro-niche that doesn't have a lot of competition. You can use Google Trends to compare markets numerically. Don't forget to optimize the SEO of your blog.
I think blogs are traditionally a good tool to promote your business. That's because there are many people who like writing. I am skeptical about Google AdSense.
To make that happen, you need prompt programming. A person I know made it for a month and finally did it. It's become a lot more natural, but there are still some things that are awkward.
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