Evergreen is the way to go if you want passive traffic that doesn't die off after a few days, focus 80% of your energy on how to guides and informational posts that stay useful for years, only chase trending topics if you've got the time to burn for a quick temporary spike.
Ranking changes are common occurrences when problems arise. You can consider content, technical issues, and equipment; any reason could be causing the problem.
Keep your profile clear and simple so people understand what you offer. Share useful content and engage with relevant posts. Organic growth takes time, but consistency brings results.
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