As it has been said here, the key to extend reach is probably engagement. FB algorithm seems to discriminate content, boosting posts that signal high engagement.
You can also write articles related to the product you are promoting and link them to your your site for free traffic. A good place to start is Ezine Articles.
Yes, you are right Bionaire, it is subjective. It just seems to me that geeky girls are particularly attractive because they seem to be easier to empathize and to share interests with.
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