One-time value adds like this are ideally what I have in mind. I'm considering the press release angle too. I have a good lawyer pal turned grad student in creative writing that I'd like to farm some writing tasks out too.
I have a small hosting / web development shop and I'd like to offer my new customers a basic SEO package for a nominal fee. Something that would provide a modicum of value and at the same time wouldn't require too much effort on my end.
I'm not trying to fleece them by any stretch, just...
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