If you really wanna rank then check the competition of the keyword. Do some research and check the first page results for the keyword. Check the length and design. Then apply Skyscraper technique of Brian Dean and try to improve the content by increasing length.
May be it will help you.
Mixture of both Short and Long Tail Keywords is Great. They both have different value. Short Tails Keywords means more traffic and Long Tails means more specific niche. Now it's depend upon that what are looking for?
Short keywords can get you more traffic but only if your site DA is high and...
Thanks for the great tips. All seems helpful.
My Favourite and useful tip which makes my traffic double in a month is posting unique content. It's an evergreen tip for traffic and ranking but the condition is your content should be unique and easy to understand. If anyone wants to apply this...
SEMrush and Ahrefs are good tools to check pages which has thin and useless content but these are paid.
Another suggestion, if you can manually check all the pages with your team and check the pages which are too old and not up to date.
It's very difficult to choose that which is right and which is wrong. Even SEO expert Neil Patel confirmed that he don't know which one is right.
I suggest you to choose one tool you like or you trust then don't leave that.
Anyway Moz is great. You can go with Moz.
Use this "site:yourwebsite.com" and check that all of your new pages are indexed or not? If they are not indexed than use URL inspection tool from GSC and index them.
Next step, check the quality and DA of your newly build backlinks. Are they relevant to your niche? Also, check if they are...
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