Its upto you whatever you prefer you may use. Mostly its google that is being used but for some people who can't run ads on google they use bing as bing is slightly less strict for some niches.
I think what you need to know if already mentioned above and it will be best of you go with paid methods initially as the group is new otherwise you won't get desired results just by organic growth.
Yes it works. But in case there was any policy violation because of which you got banned and you repeat the same you are bound to get banned again. Play smart.
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