I think he just means to compare by date.
So you would just check last months CTR which was getting the long emails, than this month change to short emails and see if the CTR is improved.
And can I ask about your free way to get leads you mentioned.....is there someplace I could go to learn or...
What is your conversion rate? I think what "good" is depends on how targeted your leads are and the price. Do you know how targeted your leads are? And are they cold, warm or hot traffic? That will make a difference too.
I know Russell bronson says to make it personal. The emails should...
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